Interactive Advertising Bureau.be (IAB)

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.

To ensure its success, IAB work closely with the most active professional association, including : ABMD (direct marketing), UBA (advertisers), CCB (creation), ACC (publicity agencies), GRP (strategic planners), Fedis (supermarkets) and FEB (Federation of Enterprises in Belgium). It is in permanent contact with both local, regional, national and European authorities. IAB.be is member of IAB Europe.

More info (www.iab-belgium.be)